Global Web Presence
Elevating Arcadyan's Digital Landscape
Led the visual concept creation and managed the team in developing a comprehensive overhaul of Arcadyan's global website from October 2020 to March 2021. Through meticulous UX design, strategic content planning, and the creation of a new design system, we delivered a modern, user-friendly website optimized for showcasing products and attracting talent.
Role
Design and UX Strategy Lead
Agency / Client
Graphite / Arcadyan Technology Corporation
Design / Tech Tooling
Sketch, Adobe Photoshop, HTML5, CSS3, JavaScript, Python, Google Analytics
Year
2020-2021
The Challenge
Description
The existing product news system was outdated, lacking scalability and flexibility. It struggled to manage content across multiple locales and platforms, leading to inconsistencies and inefficiencies in the update process.
- Outdated website design not reflect Arcadyan's innovative spirit
- Limited vision from the client on their future website needs
- Complex global presence requiring multilingual support
- Need for improved content management and user experience
- Performance issues affecting global reach
- Lack of effective showcase for new products and company updates
The Approach
Crafting Solutions
- AConducted extensive client communication to build a shared vision for the website
- Led visual concept creation to align with Arcadyan's brand and future goals
- Managed team in developing intuitive information architecture and detailed wireframes
- Focused on content strategy to effectively demonstrate new products and updates
- Established a comprehensive design system for consistency and scalability
- Provided oversight on technical direction for new tech stack implementation
- Implemented performance optimization strategies
Key Features
Innovative Implementations
- Fresh, modern visual identit, including a new logo and color palette
- Expanded real estate for showcasing new products and company updates
- Reusable components and style guidelines in the design system
- Multilingual support catering to a global audience
- Improved content management system for easy updates
The Outcome
Measuring Success
The new system significantly improved content management efficiency and consistency across platforms:
- Modernized brand image reflecting Arcadyan's innovative spirit
- Enhanced user experience with improved navigation and streamlined content
- Optimized website performance ensuring smooth browsing worldwide
- Efficient content management empowering Arcadyan's team
- Improved global reach through multilingual support
- Better platform for showcasing products and attracting new talent
Reflection
Key Takeaway
This project showcases the power of combining strategic UX design with visual innovation. We transformed their digital presence by focusing on building a shared vision with the client, creating a content strategy that highlights Arcadyan's strengths, and implementing a modern design system. The new website not only reflects Arcadyan's innovative spirit but also provides a flexible platform for future growth and talent acquisition.
